Mind The Gap

Anticipatory Guidance From Primary Care Physicians Could Prevent Falls Among Seniors

6

By stwilkins

We hear about stories like this all time. An elderly person falls and breaks something…a hip, a wrist or an arm. Soon, what once was a healthy, independent senior begins an inexorable down hill slide. Such is the case of my 89-year old mother who fell recently and broke her wrist. Turns out that 30% […]

Looking For A Way To Engage Patients In Behavior Change? Try “Storytelling”

10

By stwilkins

My wife had just finished meeting with her medical oncologist for her bi-annual check-up at MD Anderson’s Thoracic Clinic.   We were sitting in an area called “the Park” rehashing what her doctor had said when a mother and her daughter sat down at our table.   There were lots of empty seats in area but […]

When A Major Healthcare Brand Fails To Deliver On Its Promise – The Case of MD Anderson Cancer Center

9

By stwilkins

[tweetmeme source=”Healthmessaging” only_single=false]Let me start by saying I really like MD Anderson Cancer Center. There is a lot to like. Take their tag line for example, “making cancer history.” If anyone finds a cure for this cancer or that cancer…MD Anderson will have a hand in it I am sure. Hospitals could also learn a […]

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